Used to be if an automaker wanted to unveil a new product, the car in question had to, you know... actually be there. But Infiniti will take advantage of new technologies to bridge the gap between virtual and reality at the upcoming Pebble Beach Concours d'Elegance, where it intends to give the public a preview of its next-generation M sedan.
Rather than rolling in the car itself, Infiniti will use "virtual video mapping" to project the car's details onto a clay model that will give the effect of seeing the car in the flesh in advance of the production model's anticipated debut in December. The public will be able to watch the event from home as well thanks to a a webcast on Infiniti's website, giving Nissan's luxury division all the exposure without the frantic preparation.
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