Suzuki SXBox concept vehicle World Debut at LA

Last year, American Suzuki Motor Corporation (ASMC) launched the “Suzuki LIVE Series” (LIFE VEHICLES) – a line of brand-dedicated concept vehicles specially designed for life enthusiasts, adventurers and thrill-seekers. In concert with its “Way of Life” brand proposition, which promises products for active lifestyles, and to support the launch of the all-new XL7 and SX4, ASMC introduces four all-new “Suzuki LIVE Series” vehicles for 2007, illustrating how its cars and SUVs play an integral part of consumers’ everyday life.

The vehicles, coined BaseCamp for outdoor adventure enthusiasts; Flix for film and entertainment buffs; Zuk for motorcycle and racing aficionados; and SXBox for avid gamers; will be on display at various auto shows and lifestyle events around the country.

SXBox

Built by ASC of Huntington Beach, Calif., and based on the all-new SX4 compact sport X-over (crossover), the SXBox is designed for ultimate video game enthusiasts. The Suzuki SX4 concept receives mild performance upgrades, including high-flow airbox/intake, cat-back exhaust, an enhanced suspension and multi-piston alloy brake calipers mated to cross-drilled, vented rotors.

The SXBox also is equipped with an impressive, high-performance wheel and tire package, providing gamers with the means to get to the nearest gaming competition. When parked, the SXBox’s pearl white exterior is illuminated courtesy of a green LED accent kit.

The interior design of the SXBox features an ultra-high-tech, game-inspired color scheme throughout the inside of the vehicle, including recessed LED emitters to brighten the interior of the vehicle. The SXBox is outfitted with a dashboard-integrated Xbox 360 gaming console, coupled with a close proximity digital projection system to display enthusiasts’ game of choice on the interior of the vehicle’s retractable hood, easily enabled by the push of a button. A second Xbox 360 video game system powers two separate LCD display screens in the seat backs of the SXBox to provide gaming excitement for rear passengers. For gamers who prefer to stand and play, the SXBox is equipped with a 30-inch retractable rear projection screen in the cargo area.

Adding comfort and convenience to the idea of in-car gaming, the concept vehicle features high-relief, force-feedback front seats with game-station highlights to create a snug gaming environment and four wireless controllers, including a steering-wheel-mounted gaming control for the driver. In addition, the SXBox’s multi-speaker surround audio system with wide frequency response and thundering bass provides an intense atmosphere of video game stimulation.